Social Media Management

Social Media Marketing

We create well-organized, meticulously tailored digital marketing campaigns.

Successful Digital Marketing navigates your audience through the top of the sales funnel, lets them discover your brand in their sweatpants, and walks them in your front door without you lifting a finger. We’ve helped our clients make millions upon millions of dollars leveraging the most advanced online marketing platforms.

Build a Community

By leveraging social media for your business, you are able to stay top-of-mind with your audience, increase traffic to your website, and promote your content. And once you’re successfully accomplishing that, you start to build a following that is interested in your content.

Create Brand Loyalty

Once someone is in your community, they start to become loyal to you. By keeping your audience engaged in genuine, engaging content, you’re giving them something of value. When that value is appreciated and accepted by the social media user, they tend to stay loyal to you — and that is where brand strategy begins to equal actual dollars and cents. 

Humanize Your Brand

Even if a client or prospect doesn’t engage with your content, having the content available and accessible to them changes the perception of your company from a faceless entity to a genuine place of business for them to explore. It opens the door to them and welcomes them in.

Our Process

We focus on four main channels of social media for organic development and advertising purposes, and we’re always exploring new options as they arise to ensure our clients are on the best platforms for their purposes. 

  • Facebook — The social media giant has definitely seen its ups and downs, and it is a constantly changing animal. Once the Wild West of online advertising, the platform was slightly smoothed out into a place where old and young alike share their lives. Facebook is the ideal place to be for storefront businesses and retail shops, and its ad platform is still a powerful tool for reaching audiences. 
  • LinkedIn — Every B2B company should be vying for a spot amongst the eyes of the c-level decision makers surfing around this social media platform. It is more than just a place where people go when they are looking for a job. It is a place for you to position your business as a thought leader in your industry. 
  • Instagram — Instagram is the place where a picture is worth a thousand words, and you can engage your followers through visual mediums while creatively building a following. Letting people into the behind-the-scenes action of your business will build an extremely loyal following on this platform. Mix that with an ad platform equipped for direct business to consumer sales, and you have a great recipe for success. 
  • Snapchat — Once thought of as a place for kids or maybe a novelty of sorts, Snapchat has emerged as a powerful ad platform for companies looking to expand their reach to the younger Millennials and Zeros. Sharing entertaining content is sure to keep you top of mind with this audience. 
  • TikTok — We primarily use TikTok for entertainment content, infotainment, and influencer strategies. With the release of TikTok for Business, we are exploring what it has to offer and testing ad strategies on this newer platform.  
1

Build your Audience

We always start by strategically building an audience on social media. This is one of the most overlooked, shortcut social media objectives. Through targeted advertising, you can pay to directly reach your audience by identifying your demographic, location, and interests.  This crucial first step is something that needs to be very well planned.  

2

Build Brand Awareness

While we are building your audience, we start to help you build valuable brand awareness through the use of organic strategies and running ads in order to introduce your brand to people who are likely to enjoy or need your products or services.

3

Drive Traffic

We then start building value by helping you get more traffic to your website or app by driving them toward engaging content within your marketing ecosystem. 

4

Engage your Audience

Once you’ve built an audience and got them on the hook, it is absolutely necessary to engage them regularly in order to build and keep momentum on your channel. 

5

Generate Leads

Using a variety of advertising tactics that are available on the platforms, we generate leads directly through your website, phone, store visits, or even without users leaving the social media platform at all.

6

Increase Online Sales

If you sell products or services directly online, social media is absolutely essential in order to build and sustain an online business. Staying consistent, carefully curating meaningful content, adapting to the user’s preferences, and keeping relevant ad content trickling through your channels will ensure you have no shortage of sales opportunities.

7

Get People to Your Location

A storefront business absolutely needs to utilize social media. These channels have specifically designed their systems in order to build brand awareness and get people to your storefront. Need foot traffic? Social media is the way to do it.

8
9

Our Process

We focus on four main channels of social media for organic development and advertising purposes, and we’re always exploring new options as they arise to ensure our clients are on the best platforms for their purposes. 

  • Facebook — The social media giant has definitely seen its ups and downs, and it is a constantly changing animal. Once the Wild West of online advertising, the platform was slightly smoothed out into a place where old and young alike share their lives. Facebook is the ideal place to be for storefront businesses and retail shops, and its ad platform is still a powerful tool for reaching audiences. 
  • LinkedIn — Every B2B company should be vying for a spot amongst the eyes of the c-level decision makers surfing around this social media platform. It is more than just a place where people go when they are looking for a job. It is a place for you to position your business as a thought leader in your industry. 
  • Instagram — Instagram is the place where a picture is worth a thousand words, and you can engage your followers through visual mediums while creatively building a following. Letting people into the behind-the-scenes action of your business will build an extremely loyal following on this platform. Mix that with an ad platform equipped for direct business to consumer sales, and you have a great recipe for success. 
  • Snapchat — Once thought of as a place for kids or maybe a novelty of sorts, Snapchat has emerged as a powerful ad platform for companies looking to expand their reach to the younger Millennials and Zeros. Sharing entertaining content is sure to keep you top of mind with this audience. 
  • TikTok — We primarily use TikTok for entertainment content, infotainment, and influencer strategies. With the release of TikTok for Business, we are exploring what it has to offer and testing ad strategies on this newer platform.  

Build your Audience

We always start by strategically building an audience on social media. This is one of the most overlooked, shortcut social media objectives. Through targeted advertising, you can pay to directly reach your audience by identifying your demographic, location, and interests.  This crucial first step is something that needs to be very well planned.  

Build Brand Awareness

While we are building your audience, we start to help you build valuable brand awareness through the use of organic strategies and running ads in order to introduce your brand to people who are likely to enjoy or need your products or services.

Drive Traffic

We then start building value by helping you get more traffic to your website or app by driving them toward engaging content within your marketing ecosystem. 

Engage your Audience

Once you’ve built an audience and got them on the hook, it is absolutely necessary to engage them regularly in order to build and keep momentum on your channel. 

Generate Leads

Using a variety of advertising tactics that are available on the platforms, we generate leads directly through your website, phone, store visits, or even without users leaving the social media platform at all.

Increase Online Sales

If you sell products or services directly online, social media is absolutely essential in order to build and sustain an online business. Staying consistent, carefully curating meaningful content, adapting to the user’s preferences, and keeping relevant ad content trickling through your channels will ensure you have no shortage of sales opportunities.

Get People to Your Location

A storefront business absolutely needs to utilize social media. These channels have specifically designed their systems in order to build brand awareness and get people to your storefront. Need foot traffic? Social media is the way to do it.

More information coming soon!

We're currently in the process of updating our website content. Please check back soon for more updates on our services and processes. However, we are, and always have been, running at full capacity. Feel free to reach out to us with any questions.

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