Brand Strategy

Brand Strategy and Management

Brand Starts and Ends With a Promise.

A brand is not just visual elements like logos and matching graphics; it is also the core identity, the essence, of an organization. Think of every interaction with a customer or prospect, digitally or in person, as an experience. Each experience should be rooted in a core promise that represents the brand and resonates with the customer. Each time you fulfill that promise, you build brand value and therefore actual value. Branding is where a business strategy meets marketing and penetrates your culture. You are building a brand whether you are aware of it or not, so why not control it?

Increase Revenue by Selling with Value

By focusing efforts to generate value for your customers, you build actual value in your business. We focus on creating strategies that shine a spotlight on what you’re doing and uncover what more of you could be doing to produce greater brand value. 

Have a Roadmap that Guides Your Message

By outlining and defining all parts of your brand including common brand language, unique selling position, value propositions, and brand promise, you help your staff and your audience navigate your messaging. It harmonizes all parts of your organization’s voice. This helps create a unified and consistent experience for your prospects and customers.

Make Sure Your Audience Understands Who You Are

People do business with companies that they know, like, and trust. Communicating a consistent and honest message helps humanize an organization and makes it more approachable. Making sure a prospect understands not only what you do, but who you are, will shorten the sales cycle and increase revenue and loyalty. 

Our Branding Process

Our brand strategy process is not unlike our other processes in broad strokes. We take a careful yet assertive approach to everything we do. We do (and share) our research; then, we mix some exercises and creative services to develop unique and successful brand strategies.

1

Brand Audit

We always start by taking an in-depth look at your organization. This sets up the project for success. The better we understand each other, your business, and your market, the better the end product.

2

Analytical Ideation

We do deep market research, audience discovery, and digital footprint examination in order to create a foundation of data on which we will build and create a new or revitalized brand.

3

Creative

We take a custom approach to all aspects of creative services, whether it’s simple sketches, content, or design. We believe the creative process is crucial; therefore, we dive into immersive design and content generation processes.

4

Framing

We mix our research and discovery with developed content; and then, we structure it into a formidable, robust, and streamlined blueprint for all of your brand to revolve around. 

5

Quality Assurance

Test, more testing, and then maybe a little more testing - that’s our approach. We make sure everything is perfect before launching by surveying, consulting focus groups, and doing more research.

6

Launch

Blastoff! We organize campaigns and ad strategies that announce your brand and start you off on a new, organized path toward profit and marketing success.

7

Observe and Measure

Our work is not done. The only way to know if a brand strategy is successful is to examine how it is being accepted by your audience and staff.

8

Modify

We’ll never be able to account for everything. After we are able to measure the success of the brand strategy, we refine it until it is ready to move and migrate with your changes to your business and market.

9

Our Branding Process

Our brand strategy process is not unlike our other processes in broad strokes. We take a careful yet assertive approach to everything we do. We do (and share) our research; then, we mix some exercises and creative services to develop unique and successful brand strategies.

Brand Audit

We always start by taking an in-depth look at your organization. This sets up the project for success. The better we understand each other, your business, and your market, the better the end product.

Analytical Ideation

We do deep market research, audience discovery, and digital footprint examination in order to create a foundation of data on which we will build and create a new or revitalized brand.

Creative

We take a custom approach to all aspects of creative services, whether it’s simple sketches, content, or design. We believe the creative process is crucial; therefore, we dive into immersive design and content generation processes.

Framing

We mix our research and discovery with developed content; and then, we structure it into a formidable, robust, and streamlined blueprint for all of your brand to revolve around. 

Quality Assurance

Test, more testing, and then maybe a little more testing - that’s our approach. We make sure everything is perfect before launching by surveying, consulting focus groups, and doing more research.

Launch

Blastoff! We organize campaigns and ad strategies that announce your brand and start you off on a new, organized path toward profit and marketing success.

Observe and Measure

Our work is not done. The only way to know if a brand strategy is successful is to examine how it is being accepted by your audience and staff.

Modify

We’ll never be able to account for everything. After we are able to measure the success of the brand strategy, we refine it until it is ready to move and migrate with your changes to your business and market.

More information coming soon!

We're currently in the process of updating our website content. Please check back soon for more updates on our services and processes. However, we are, and always have been, running at full capacity. Feel free to reach out to us with any questions.

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