Instagram stories is still in its infancy with only two years of life under its belt. Since the original release in 2016, Insta stories have taken off and arguably offer a more diverse range of features than its predecessor, snapchat stories. Digital Marketers quickly adapted to the new software and have been quick to utilize the latest features for new and improved marketing tactics. If you’re planning on using Instagram stories for marketing purposes, this article will give you a kickstart. We’ll cover the ins and outs of using instagram for business marketing, key features to keep an eye on and a few examples of great insta stories.
According to Instagram’s website, 80% of active users follow at least one business on Instagram. There is no doubt that there is a line in the water. Businesses simply need to sort out how to properly bait and reel in customers.
Businesses big and small are finding new and unique ways to create a narrative within Instagram Stories. From engaging videos, photos and snapshots to question and answer formats.
Kingin It is an awesome example of small brand which creates engaging content on both their general Instagram feed and within their story content. On any given day, one might see a killer video of their top 10 moments in the Philippines, a question and answer on travel questions or a gorgeous photo of a remote location with a link to a related blog post. All in all, this brand does an excellent job of creating story content that not only works well on it’s own but that ultimately points the user to either additional content or merchandise.
In addition to their creative and engaging content, the pair are EXTREMELY interactive with their followers. It is not uncommon to see Kingin It replying to user comments directly or giving shout outs.
The same interactive principles can be seen in larger brands such as AirBNB. They often post user photos to their Insta story and tag the AirBNB user or host who took the photograph. They also often do spotlight stories on their hosts which links to related articles, websites or host locations.
Not only does this humanize the brand but it also gives potential/current hosts the incentive to grow their relationship with AirBNB. The brand communicates a sense of give and take. By participating with the brand, you may receive a spotlight, shoutout or promotion on either their story or their regular Insta feed.
In both of the above examples, there is something in it for the user and in general, there is always something else to look at. Our number one piece of advice in creating engaging Instagram story content is to make your posts a two way conversation. Giving shoutouts, linking to additional content, asking questions and taking polls is an excellent means of doing this.
The everyday user can benefit from this but it can be an effective tool for businesses especially. Whether you’re conducting a short audience survey or are wanting to get opinions on your latest design, user polls and Q/A can be extremely informative.
To help you add an extra kick to your story posts, we’ve compiled a list of features to utilize and some examples of how to use them well:
Everyone wants to feel special and there’s no better way of doing that then posting audience content onto their favorite brand’s story.
The formula to an effective Instagram story is a mixture of all of these elements tied in with a few bits of the brand itself. As a business, you need to ensure that you’re continually communicating your brand message while maintaining some form of entertainment or incentive for your customers. As we always say, creating any form of effective marketing strategy will ultimately come from experimentation. We hope these few tips on Insta stories have helped you a bit in coming up with some ideas.