Here, we delve into how to build your businesses persona on Facebook. Learn more on how to grow brand awareness, build a community, build brand reach and see actual ROI.
Having a business Facebook page has become the golden standard in terms of a professional social presence, there’s no denying it. Initially, the push for businesses to jump on board came about when customers flocked to the platform in mass quantities. This is still partly the reason for the need as the platform boasts a whopping 214 million users in the United States alone. An even MORE impressive stat: Nearly 66% of the entire U.S. population is on the platform. Businesses have to go where the customers are, it’s true. But there is so much more behind the need for a solid Facebook presence.
It’s all too easy to simply schedule out your posts and move on. A RELEVANT Business Facebook page is so much more than that and it can totally transform your business if you get it right. Businesses have a bit more freedom here in terms of tone, marketing and content strategy. Some businesses stick to a tone of humor, some keep it strictly professional. Regardless of whatever voice you choose to maintain, the tools at your disposal in Facebook are unmatched and constantly evolving.
Facebook remains one of the most diverse and effective means of reaching current and potential customers. We’ll run through some of those hard hitting Facebook tools here. Who knows, maybe you’ll find some ways your business can implement them and do a little more than just post articles every day.
What will work for one company will not always work for another. Depending on your brand and product, you may find more success on an alternative platform. We see this all the time with more visually based brands. Regardless of your brand or product, we firmly believe in the need to have at least a bare bones Facebook set up. Chances are that even if YOU are not actively seeking out customers, they may be looking for you.