We all look for a little inspiration from time to time. TedTalks have long been a source of heart hitting stories, motivational speeches and more. But the program also offers solid insight into the world of marketing whether it be on technical skills or broad concepts. Here we have compiled a list of our top 3 TedTalks to share with all of your marketers out there. We hope they help inspire some professional growth in you and your team.
- Morgan Spurlock is a well known and humorous film maker. You might know him best from his social experiment “Super Size Me” but in THIS TedTalk, he delves into the ambiguous world of brand marketing. This video is likely the most light hearted of the bunch but truly offers insight into the inner workings of how brands relate to their customers and what brand marketing is NOT: https://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
- Seth Godin, an entrepreneur and blogger speaks on how the Internet has ended mass marketing and revived a human social unit: tribes. As tribes are built on the foundation of shared ideas, interests and values, tribes give average Joes the power to lead and make big change. https://www.ted.com/talks/seth_godin_on_the_tribes_we_lead?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
- Another killer TedTalk by Seth Godin. Here, we explore what makes or breaks big ideas and the importance of marketing to the correct group of people. Marketing is no longer defined by shouting continually at the masses and hoping someone will pick up on your product. https://www.ted.com/talks/seth_godin_on_sliced_bread?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
There are thousands of TedTalks out there for every topic under the sun. We wanted to stick to strictly marketing related videos here but you could definitely delve into the psychology behind consumer marketing and more. We hope these few selections have given you a bit of insight into how to create effective marketing strategies and ideas.