I can’t tell you how many times I’ve attempted to explain my profession to people with little to no success. The reaction is generally the same “You’re so lucky to get to piddle around on Facebook all day”. And though it is much more than that, it is often easier to reply that I am lucky.
If you are reading this, chances are that you have some inclination of what a digital marketer is but we’re doing this anyway. We wanted to really dig in to some of the more siloed aspects of digital marketing. Our aim in doing this is to provide more insight into just how diverse and broad the scope of a digital marketer is. Yes, we do deal with social media (so we’ll get that out of the way first) but it is so much more. Below are some of the top aspects of digital marketing and the particular areas and challenges they aim to address.
This channel of marketing is aimed at strategizing, implementing and maintaining your content across social media platforms. A social media marketer will aim to bring brand awareness, grow your social following and generate leads. Your business may conduct social media marketing on channels such as:
Email marketing is more of a well recognized portion of digital marketing. However, customers and businesses receive hundreds of emails per day so the art of successful email marketing has become more crucial than ever. Email marketers are trained to intensely target customers and potential customers, write compelling body copy and employ compelling headlines/snippets at just the right moment. The most crucial element in this profession is getting the people to actually OPEN your email. On the hole, email marketing is cheap and easy to comprehend but timing, content and targeting are critical in this portion of digital marketing.
Content marketing is geared towards producing meaningful and consistent content across multiple channels to promote brand awareness, gain audience members and ultimately deliver profitable returns. Content marketing is a very broad portion of digital marketing as it can be carried out across hundreds of platforms (i.e. podcasts, blogs, website pages, social channels, etc.).
According to an article on Forbes.com, “Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.” Content marketers strategically place content across various business channels to build trust and draw in potential clients. If the content marketing is done well, by the time a client comes to the company they are already convinced they want to purchase.
Digital marketers might as well consider it a job requirement to be a data nerd. Dashboard Analytics, Social Analytics, Google Analytics, SEMRush and everything in between are all a must have. Digital Marketers are completely reliant on data to drive their work. It is what tells us where our money should be spent, what works and what doesn’t. Analytics can tell us anything we need to know about our customers and their behavior.
According to Qualaroo, Conversion Rate Optimization (CRO) is “defined as the method of using analytics and user feedback to improve the performance of your website.” CRO takes into account the user experience from company websites and optimizes that experience to increase ROI.
Search engine optimization (SEO) is the discipline of growing the quantity and quality of traffic to your website through organic search engine results. “Traffic” is a term used to define the amount of people coming to your website. In short, SEO is geared toward making sure your website is ranking as well as it possibly can and that you are first to appear when users search for products similar to yours on the internet. This involves complying with search engine needs, modes of operations and a whole slew of complicated things. It is an ongoing effort that must be conducted if you ever want your website to see the light of day.
This portion of digital marketing is a mesh of the other marketing tactics. By utilizing all of the other sections listed above, one can measure, conduct and complete lead generation. The bonus here is that everything you do in digital lead generation is in real time and measurable.
We could talk for hours on the ins and outs of digital marketing. It is a complicated web and the tactics used differ from company to company. Each brand has a different goal and different needs for those goals. Whether you are looking to create brand awareness, brand visibility, gain website traffic, increase your social media following, etc. digital marketing is the way to go. It is SO much more than playing on Facebook all day.
Learn more about the various forms of digital marketing offered by DSB Creative here. We’ll consult with you can offer professional guidance for all of your brand’s needs.