Small Business Marketing Foundations




by: Braidyn Browning


Marketing Strategies will vary greatly from company to company. There are a million factors to consider when formulating a plan such as audience, business size, budget availability, location, etc. As a relatively small local marketing firm, we have in depth insight into what works for smal ..



Is traditional marketing for you?




by: Braidyn Browning


Traditional marketing methods have proven to be effective for a wide range of brands and audiences. In this new digital age, one might assume that when confronted with the choice between digital marketing methods and traditional marketing methods, you’d lean toward digital. However, the d ..



Social Media Business Personas Part 4 | Facebook




by: Braidyn Browning


Having a business Facebook page has become the golden standard in terms of a professional social presence, there’s no denying it. Initially, the push for businesses to jump on board came about when customers flocked to the platform in mass quantities. This is still partly the reason for th ..



Social Media Business Personas Part 3 | Instagram and Company Image




by: Braidyn Browning


Oh, Instagram… the ultimate source of distorted reality. This social platform opened up shop in 2010 and has been pushing brands/businesses to present the very best version of themselves ever since. As almost everyone knows, Instagram is an image and video based social media platfor ..



Top 10 online cures for boredom




by: Braidyn Browning


We all need to take a break every now and again. Whether you’re on lunch or looking to kill some time on the weekend, there’s an internet for that. We’ve collected our top 10 internet time wasters to cure your ever looming boredom. These sites, games and videos are totally subjective and  ..



3 Examples of how to make your brand sexy (even if its not)




by: Braidyn Browning


1. Make them laugh Remember that really funny guy/girl from high school who constantly made you laugh? They may have been a solid 5 on a scale of 10 but their sense of humor really won you over didn’t it? This principle easily applies to your brand. Customers really don’t care what ..



4 steps to using ethos in B2B Marketing




by: Braidyn Browning


The ultimate success in B2B Marketing is reaching your customer in a way that impacts them. If customers feel they are receiving something unique from their business with you, they will never leave you and will remain loyal to your brand. One of the most powerful methods of connecting with your ..



4 B2B Marketing Best Practices




by: Braidyn Browning


Marketing is everything in business to business (B2B) operations. Developing a proper marketing strategy which uniquely fits your business can be difficult but it is a must. With all of the information out there on the web today, it can be hard to whittle it down to the actions that will work b ..



The power of color in branding




by: Braidyn Browning


One of the most important things to keep in mind when building a brand is color. Whether it is in your logo or splashed across your website, color speaks volumes to consumers and it determines the feelings they have toward your brand. Blue for example is one of the most commonly used ..



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