Small to medium size businesses may use completely different workflow tools but in general, the most effective tools are going to be online project management tools. There are a few old school ways to keep on track such as physical lists, calendars, etc. but we often find you simply can’t beat  ..

With thousands of emails making their way to inboxes everyday, it can be difficult to determine what will help YOUR campaign to be more successful than the rest. In any form of email marketing, there are a few key factors which we will share with you here. Whether you’re new to marketing  ..

Are you considering rebranding your company? You may feel that your logo, website and or common messaging no longer properly communicate what your brand is. If this is the case, your company may need to strategically think through a partial or complete rebranding strategy. Here, we’ll walk you  ..

Marketing Strategies will vary greatly from company to company. There are a million factors to consider when formulating a plan such as audience, business size, budget availability, location, etc. As a relatively small local marketing firm, we have in depth insight into what works for smal ..

Traditional marketing methods have proven to be effective for a wide range of brands and audiences. In this new digital age, one might assume that when confronted with the choice between digital marketing methods and traditional marketing methods, you’d lean toward digital. However, the d ..

Having a business Facebook page has become the golden standard in terms of a professional social presence, there’s no denying it. Initially, the push for businesses to jump on board came about when customers flocked to the platform in mass quantities. This is still partly the reason for th ..

Oh, Instagram… the ultimate source of distorted reality. This social platform opened up shop in 2010 and has been pushing brands/businesses to present the very best version of themselves ever since. As almost everyone knows, Instagram is an image and video based social media platfor ..

When Twitter first came about, digital marketers worried about a potential massive shift away from Facebook. As the platform took form, we soon realized that Twitter would essentially just become another cog in the social media machine. We don’t mean to understate the necessity for many br ..

In this four part series, we will uncover the social media norms, data driven rules and golden standards of a business persona on social media platforms. Some social networks are more casual while others call for the utmost professionalism. It is crucial that businesses large and small under ..

I can’t tell you how many times I’ve attempted to explain my profession to people with little to no success. The reaction is generally the same “You’re so lucky to get to piddle around on Facebook all day”. And though it is much more than that, it is often easier to reply that I am lucky.  ..