The race for AR and who is going to win it




by: Braidyn Browning


Whether audiences are consciously aware of it or not, the past year of social media has been nothing but a fierce competition for the position of top dog. Though all social platforms are at odds for some reason or another, the most prominent contention has been between Facebook and Sn ..



Brand Experience. What is it? Why do you care?




by: Braidyn Browning


Think back to the last product or service that you bought in person. We’re not talking about an Amazon purchase here… This is a real life experience... we’re talking...putting some pants on, walking out the door, interacting with real life people and walking away with a tangible product. ..



3 Examples of how to make your brand sexy (even if its not)




by: Braidyn Browning


1. Make them laugh Remember that really funny guy/girl from high school who constantly made you laugh? They may have been a solid 5 on a scale of 10 but their sense of humor really won you over didn’t it? This principle easily applies to your brand. Customers really don’t care what ..



4 steps to using ethos in B2B Marketing




by: Braidyn Browning


The ultimate success in B2B Marketing is reaching your customer in a way that impacts them. If customers feel they are receiving something unique from their business with you, they will never leave you and will remain loyal to your brand. One of the most powerful methods of connecting with your ..



4 B2B Marketing Best Practices




by: Braidyn Browning


Marketing is everything in business to business (B2B) operations. Developing a proper marketing strategy which uniquely fits your business can be difficult but it is a must. With all of the information out there on the web today, it can be hard to whittle it down to the actions that will work b ..



The power of color in branding




by: Braidyn Browning


One of the most important things to keep in mind when building a brand is color. Whether it is in your logo or splashed across your website, color speaks volumes to consumers and it determines the feelings they have toward your brand. Blue for example is one of the most commonly used ..



3 Reasons to Pay Attention to Word-of-Mouth Marketing




by: Braidyn Browning


Imagine you’re driving along with a friend. You’re just cruising... and all of the sudden a song comes on the radio. You have never heard the song before but you love it and you ask your friend if they know who sings the song. Your friend raves about the artist and how he “l ..



5 simple steps to defining your target market




by: Braidyn Browning


Defining your target market is vital to the survival of your sales strategy and overall brand. Promoting a business or service to an undefined audience is comparable to swinging at a piñata while blindfolded. You may luck out once or twice and make contact here or there… but ultimat ..



Leveraging Pop Culture in Marketing




by: Braidyn Browning


Some would argue that business to business marketing has become too serious is the recent years. Spicing up your marketing and branding with a little pop culture is an effective (and fun) way to set your business apart. Customers may not remember the entirety of your brand message bu ..



Does .com, .net, .edu and .org really matter anymore?




by: Daniel Blaho


I'll start by saying that this is entirely opinion; however, my opinion is based on years of experience in on-line development, marketing and design. To explain to those who may not know your domain name is what goes between www. and .com. .com, .edu, .org, etc. are called extension ..



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